1. Who we are
SugarBabyWebsite.co.uk is an online dating platform for adults aged 18 and over. For privacy enquiries, contact privacy@sugarbabywebsite.co.uk.
2. Data we may collect
We may collect account details, profile information, photos, preferences, messages, verification information, payment records, support requests, device data, IP address, cookie identifiers, and security logs.
3. Why we use data
We use personal data to create accounts, operate dating features, display member profiles, support verification, process premium membership, prevent fraud, respond to support requests, enforce community rules, and improve the website.
4. Legal basis
Depending on the activity, we rely on contract necessity, legitimate interests, consent, and legal obligations. Where sensitive information is voluntarily made public by a member, it is processed only where permitted by applicable UK data protection law.
5. Sharing information
Public profile content may be visible to other members. We may also share limited data with hosting providers, payment processors, analytics providers, moderation tools, professional advisers, or authorities when legally required.
6. Cookies and analytics
We use essential cookies for login, security, and site functionality. With consent where required, we may use analytics or marketing cookies to understand performance and improve member experience.
7. Retention
We keep data only for as long as needed for the purpose collected, including account operation, legal compliance, dispute handling, fraud prevention, and financial record keeping. Closed account data may be deleted, anonymised, or retained where we have a lawful reason.
8. Member rights
Members may have the right to access, correct, delete, restrict, object to processing, request portability, or withdraw consent. Requests can be sent to privacy@sugarbabywebsite.co.uk.
9. Security
We use technical and organisational measures designed to protect member data. No online service can guarantee perfect security, so members should use strong passwords and avoid sharing sensitive personal details too early.
10. Policy updates
We may update this Privacy Policy as the service changes. The latest version will be posted on this page with a new update date.